“According to the best artisan tradition, almost all the products can be customized and made to measure and you can be sure that each object contains everything that has made Florence thrive for centuries, a veritable Handmade in Florence.“
Going through the center of Florence means steeping oneself in the world of Renaissance Art and Architecture
A world that bears witness to a centuries-old civilization. The historic center, dotted with an extraordinary range of all the most important names in designer boutiques, is also an international reference point for high fashion. The shops, workshops, and studios of the great Florentine designers, extraordinary and completely different from one another, together offer a complex fresco of all the trends, styles and cultures that make up the basis of Italian fashion.
Walking along the river on the enchanting Lungarni, through the alleys, marveling at glimpses and streets worthy of photographing, it’s impossible not to notice where this city’s roots are: centuries-old traditions linked to artisan shops are, in fact, Florence’s vital and irreplaceable lifeblood. Passion, technique, and artistic work all speak of a tradition that is the city’s cultural heritage.
In the heart of Florence, on Via dei Neri, a new space is home to local artisans and designers, the Florence Factory Shop.
It was created with the desire for a store where craftsmanship, quality and modernity are the basis of every product, qualities which can be found in its every detail.
About thirty craftsmen, historical shops and emerging Florentine designers have been chosen as spokespeople for the centuries-old Florentine artisan culture but recreated in a contemporary key, with high quality collections of objects, representing the most definitive meaning of “Made in Italy.”
Florence Factory is a concept-store that aims at selling local products, where every object has been conceived, designed and created by designers and artisans whose passion and dedication have given life to ideas, emotions, and inspirations imbued with Italian tradition and culture. Going inside the Florence Factory is like taking a tour of the most interesting Florentine workshops and studios, and it is the only store that brings Florentine artisans together in a single space.
“Every object that becomes part of the Florence Factory collection is the result of a careful and passionate selection,” say Jacopo Lotti and Lorenzo Bertini, the founders of SBB, “giving life to a space where quality design and craftsmanship merge into a single project made up of shopping, experiences and culture.”
We have before us a place where spreading the culture of craftsmanship and design is expressed in collections of unique products, rich in history and with great value. Jewelry, furniture and ceramics, clothing, accessories, fragrances and much more, all strictly authentic, local and handmade. According to the best artisan tradition, almost all the products can be customized and made to measure and you can be sure that each object contains everything that has made Florence thrive for centuries, a veritable “Handmade in Florence”.